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|IMA's award for "Professional Body of the Year"|
Award finalists and winners were selected by a panel of independent judges. Describing IMA as recipient of the Professional Body of the Year, The Accountant/International Accounting Bulletin noted:
The Institute of Management Accountants managed to face professional challenges and competition from other professional bodies in 2016 by focusing on its core values. One juror noted the professional body's constant encouragement of its members for professional education. The introduction of campaigns and specific certification helped the professional body reach a record 90,000 members.
With its Global Core Values guiding strategic decisions, in 2016 IMA launched the creative, multi-year campaign titled, “You’ve got to earn it,” which points to the CMA® (Certified Management Accountant) certification. This year, the certification reached new heights as IMA achieved a record-breaking 26,057 new CMA candidates and gained 44,138 CMA exam registrants, representing a 39% and 36% year-over-year increase, respectively. Last month, IMA re-launched its CMA integrated ad campaign with a “future of accounting” theme featuring a 30-second TV commercial, which can be viewed on the IMA YouTube channel.
For more information about The Accountant/International Accounting Bulletin’s annual awards, please visit www.theaccountant-online.com or www.internationalaccountingbulletin.com. To learn more about the CMA certification, visit the IMA website at https://www.imanet.org/cma-certification.