This Statement on Management Accounting presents the Profitability Analytics Framework, which provides a practical road map for management accountants to acquire broad knowledge of their business and take on a more active partner role in every key area of the business.

The framework is providing improved internal decision support information throughout the organization to improve profitability and ensure management accountants are communicating and engaging in all areas of the organization in a valued way. The framework can support and enhance an organization’s strategic planning by providing data, information, analytics, and insights well beyond what is provided by traditional financial reporting.

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About the Authors

Larry R. White , CMA, CSCA, CFM, CPA, CGFM
Larry R. White, CMA, CSCA, CFM, CPA, CGFM, is the executive director of the RCA Institute. He was a member of the International Federation of Accountants’ Professional Accountants in Business Advisory Group (2015-2020) and is a past Chair of the IMA® Global Board of Directors. He can be reached at lrwhitecma@hotmail.com or lwhite@rcainstitute.org.
Monte R. Swain , Ph.D., CMA, CPA, CGMA
Monte R. Swain, Ph.D., CMA, CPA, CGMA, is the Deloitte Professor of Accountancy at Brigham Young University. He’s also a member of IMA’s Salt Lake Area Chapter. Monte can be reached at monte@byu.edu.
Douglas T. Hicks , CPA
Douglas T. Hicks, CPA, is president of D. T. Hicks & Co., a consulting firm concentrating on the decision-costing needs of small and midsized organizations. He can be reached at dohicks@aol.com.
Gary Cokins , CPIM
Gary Cokins, CPIM, is the founder and owner of the consulting firm Analytics-Based Performance Management LLC in Cary, N.C. He is also a member of IMA and served as IMA’s executive-in-residence from 2015 to 2018. You can reach Gary at (919) 720-2718 or gcokins@garycokins.com.
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