This SMA will help management accountants and others:
- Understand how competitive intelligence relates to the organization?s goals, strategies, and objectives
- Explain the benefits of implementing a CI process
- Understand the steps required to implement an effective CI program
- Understand the fundamental frameworks of a systematic, formal, and disciplined CI process
- Appreciate the organizational and managerial accounting challenges in implementing new and improved?approaches to competitive intelligence; and
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Broaden management awareness and obtain support for a CI effort
Key Insights:
Management accountants are trained to interpret information to affect management decisions and to audit internal processes for their effectiveness. In turning their attention to CI, they can bring significant value if they focus the audit on the use of intelligence in the decision processes throughout the organization.