This Statement of Management Accounting (SMA) introduces a design thinking approach to solving the complex problems management accountants face in an increasingly uncertain and volatile business environment. Design thinking, a problem-solving methodology aimed at unleashing the creative power of teams, can enable management accountants to leverage a creative thinking skill set, prompting greater innovation and value delivery.

This SMA demystifies the design thinking process while illustrating, through specific use cases, ways that management accountants can apply this methodology to elevate value delivery of finance functions.

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