IoT (Internet of Things) technology poses challenges to platform owners in precisely measuring revenue streams and evaluating performance. This IMA study offers a holistic framework for gauging revenues originating from different user categories and pinpointing business performance drivers within an IoT ecosystem’s infrastructure, platform, and application layers.

Discussion includes:

  • Metrics for assessing user engagement
  • Platform infrastructure
  • Participant engagement

Using real-life case studies of IoT companies, the report aids in identifying opportunities for enhancing user growth, diversifying product offerings, and creating value.

Read The Report

About the Authors