Advanced analytics enable organizations to gain insight from data and to better perform in fiercely competitive markets. Based on a survey of 170 IMA members from around the world, this report examines the extent to which leading-edge analytics have been implemented by organizations, the business case for analytics initiatives, and other issues surrounding implementation. 

Key findings include:

  • Organizations that have implemented leading-edge analytic techniques and technologies uniformly report improvement in their performance.
  • For the vast majority of organizations, implementation of leading-edge analytics remains a work-in-progress— very few have completely implemented desired leading-edge analytic techniques and technologies.
  • A key area in which analytics has the potential to deliver substantial benefits is strategy formulation and implementation.
  • Adopting leading-edge analytic techniques and technologies can be especially difficult for mid-market firms.
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