IMA Announces Expansion of Thought Leadership with Launch of New Innovation Book

Marc Gerrone
(201) 474-1502

Anjelica Sena
Stern Strategy Group
(908) 325-3873

Montvale, N.J. – In response to the growing needs of management accounting professionals, 
IMA®(Institute of Management Accountants), the association of accountants and financial professionals in business, announced today an expansion of its thought leadership with the introduction of a new book line, complementing IMA’s Statements on Management Accounting (SMA), C-Suite Reports and research.

Launched today, IMA’s first book, “Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value!” (IMA, 2015) is a thought leading yet practical “how to” manual focused on successfully driving innovation value in organizations.  “Advancing Innovation” also introduces the Innovation Value Score® (IVS), a measurement and management system for enhancing and measuring innovation within an organization. The book offers an in-depth look at how to drive and govern innovation value creation and is supplemented with original research by IMA. The book, in print and electronic formats, is available for purchase at:

“Advancing Innovation” is authored by Patrick Stroh, CMA, a member of IMA’s Global Board of Directors and President of Mercury Business Advisors in Minneapolis, Minn. Stroh was recently appointed by Palladium, a leading strategy execution consulting firm, as a Fellow of the Positive Impact Research Institute, leveraging innovation to improve public and private sector performance, grow leaders and enhance human capital. Also named as a Fellow of the Positive Impact Research Institute, Robert S. Kaplan – Palladium co-founder, Harvard Business School professor, and an IMA Lifetime Achievement Award recipient – authored the foreword for “Advancing Innovation.”

“Organizations of all types need to make a commitment to innovation in order to remain relevant and drive value,” said Stroh. “Our research reveals that the majority of finance executives (67%) support innovation in some form in their organizations, compared to just 35% ten years ago. An evolution is taking place in the office of the CFO today, and these strategic leaders now also need to support and drive innovation value in their organizations.”

To learn more about IMA’s expanded library of thought leadership, please visit: There, professionals can browse through IMA’s nine research practice areas to find relevant actionable resources. The site includes several recently-released SMAs, including Implementing an Effective Risk AppetiteForensic Analytics and Management Accountants, and Flexible Budgeting Applied to Sustainability Measurements.

About IMA® (Institute of Management Accountants)

IMA®, the association of accountants and financial professionals in business, is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Globally, IMA supports the profession through research, the CMA® (Certified Management Accountant) program, continuing education, networking and advocacy of the highest ethical business practices. IMA has a global network of more than 75,000 members in 140 countries and 300 professional and student chapters. Headquartered in Montvale, N.J., USA, IMA provides localized services through its four global regions: The Americas, Asia/Pacific, Europe, and Middle East/Africa. For more information about IMA, please visit

› Download PDF