IMA Executive-in-Residence Spotlights Top Management Accounting Trends in New YouTube Video Series

Marc Gerrone
(201) 474-1502

Ryan Bartholomew
Stern + Associates
(908) 276-4344, x-221

Montvale, N.J.
– IMA® (Institute of Management Accountants) is pleased to announce its new video series on the top seven trends in management accounting, hosted by IMA’s Executive-in-Residence, Gary Cokins, CPIM. Beginning today, IMA will release the first installment in the weekly series, which will include seven parts and will be available on IMA’s YouTube page.

“With the recent focus on business marketing and sales techniques and the increased need to improve productivity, the field of management accounting has experienced a shift over the past several years,” said Cokins. “As the profession moves toward more progressive methods and practices, it’s essential that accounting and finance professionals remain informed on the latest changes and trends. 

The seven trends that the video series will explore include: 

1)    Expansion from product to channel and customer profitability analysis

2)    Management accounting’s expanding role with enterprise performance management (EPM)

3)    The shift to predictive accounting

4)    Business analytics embedded in EPM methods

5)    Coexisting and improved management accounting methods

6)    Managing information technology and shared services as a business

7)    The need for better skills and competency with behavioral cost management

“For 95 years, IMA has been a trusted resource for the accounting and financial management profession,” said Jeff Thomson, CMA, CAE, IMA president and CEO. Thomson, who will be featured in the first video of the series, said “We’re excited to partner with Gary to produce this latest piece of thought leadership, which we hope will be helpful to management accountants as their roles continue to evolve.”

The video series is based on two articles Cokins wrote on management accounting trends for the December 2013 and January 2014 issues of IMA’s award-winning publication, Strategic Finance. To access the articles, visit and

About IMA® (Institute of Management Accountants)

IMA®, the association of accountants and financial professionals in business, is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Globally, IMA supports the profession through research, the CMA® (Certified Management Accountant) program, continuing education, networking, and advocacy of the highest ethical business practices. IMA has a global network of more than 65,000 members in 120 countries and 300 professional and student chapters. IMA provides localized services through its offices in Montvale, N.J., USA; Zurich, Switzerland; Dubai, UAE; and Beijing, China. For more information about IMA, please visit

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