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IMA® (Institute of Management Accountants) recently took steps to extend its presence in Brazil, the largest economy in South America and the ninth largest in the world. Lisa Beaudoin, CMA, CSCA, CAE, IMA director of business development, spent several days in Brazil meeting with representatives from leading organizations and corporations to discuss the impact of technology on management accounting and the CMA® (Certified Management Accountant) certification.
A highlight of the visit was a presentation that Beaudoin made to the Regional Accounting Council-Sao Paulo (known as CRC-SP), which represents about 30% of Brazil’s accountants. Beaudoin was among presenters that included the president of the National Association of Executives in Finance, Administration, and Accounting (ANEFAC), with which IMA has a long-standing relationship (having signed a Memorandum of Understanding last year to mutually support management accounting and CMA certification in Brazil).
In a presentation titled “The Future of the Accountant in Business: Thriving in the Digital Age” and delivered to approximately 200 attendees, Beaudoin discussed the effects of new technology breakthroughs on everyday life for practitioners. She emphasized that technology is having a great impact on accounting professionals, allowing them to focus more of their time on analysis and strategy.
“Process automation is not something that will occur in the future – it is happening now. And history teaches us that we must evolve and adapt, or we will be left behind,” Beaudoin noted in her remarks.
Beaudoin also led an educational session at the headquarters of Petrobras, the semi-public multinational petroleum corporation and the largest company in Brazil; in late 2017, she and IMA president and CEO Jeff Thomson, CMA, CSCA, CAE, held a similar session at the same location.
Beaudoin’s session focused on the new COSO Enterprise Risk Management (ERM) framework, which was revised in mid-2017. Attending were more than 150 professionals, including employees of Petrobras’ risk, finance, governance, compliance, internal audit, accounting, and tax departments, as well as representatives from multinational companies including Chevron, Halliburton, and KPMG.
Speaking about the COSO framework, Beaudoin discussed the structure of the new framework and how it can be used in the strategy development process. She also described the use of new technologies such as Big Data, data analysis, and artificial intelligence and the importance of learning these new tools to support the work of finance, governance, and compliance professionals.
“IMA has an important opportunity in Brazil, where there really is no other certification for management accountants,” Beaudoin said. “We continue to raise awareness in Brazil about how the CMA provides valuable skills for management accountants and about the need to upskill in order to prepare for technological changes that are revolutionizing the profession.”
For more information on CMA certification, please visit www.imanet.org/cma-certification.
A highlight of the visit was a presentation that Beaudoin made to the Regional Accounting Council-Sao Paulo (known as CRC-SP), which represents about 30% of Brazil’s accountants. Beaudoin was among presenters that included the president of the National Association of Executives in Finance, Administration, and Accounting (ANEFAC), with which IMA has a long-standing relationship (having signed a Memorandum of Understanding last year to mutually support management accounting and CMA certification in Brazil).
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| Beaudoin delivers her talk at the CRC-SP conference about the future of the accountant in business. |
In a presentation titled “The Future of the Accountant in Business: Thriving in the Digital Age” and delivered to approximately 200 attendees, Beaudoin discussed the effects of new technology breakthroughs on everyday life for practitioners. She emphasized that technology is having a great impact on accounting professionals, allowing them to focus more of their time on analysis and strategy.
“Process automation is not something that will occur in the future – it is happening now. And history teaches us that we must evolve and adapt, or we will be left behind,” Beaudoin noted in her remarks.
Beaudoin also led an educational session at the headquarters of Petrobras, the semi-public multinational petroleum corporation and the largest company in Brazil; in late 2017, she and IMA president and CEO Jeff Thomson, CMA, CSCA, CAE, held a similar session at the same location.
 |
| Beaudoin leads an educational session at Petrobras. |
Beaudoin’s session focused on the new COSO Enterprise Risk Management (ERM) framework, which was revised in mid-2017. Attending were more than 150 professionals, including employees of Petrobras’ risk, finance, governance, compliance, internal audit, accounting, and tax departments, as well as representatives from multinational companies including Chevron, Halliburton, and KPMG.
Speaking about the COSO framework, Beaudoin discussed the structure of the new framework and how it can be used in the strategy development process. She also described the use of new technologies such as Big Data, data analysis, and artificial intelligence and the importance of learning these new tools to support the work of finance, governance, and compliance professionals.
“IMA has an important opportunity in Brazil, where there really is no other certification for management accountants,” Beaudoin said. “We continue to raise awareness in Brazil about how the CMA provides valuable skills for management accountants and about the need to upskill in order to prepare for technological changes that are revolutionizing the profession.”
For more information on CMA certification, please visit www.imanet.org/cma-certification.