The start of the New Year provided the perfect time for IMA® (Institute of Management Accountants) to reveal the new and updated design of its signature newsletter, IMA Online News. In addition to a new look, the newsletter now has a new name and tagline which better reflects its purpose and the wide variety of content that appears in each issue: “Inside IMA – Your Source for All Things IMA”.
The updated newsletter layout aligns with the design aesthetic of the recently rebranded IMA website, which was launched in September 2016.

There are several new features included in the redesign, all of which are intended to enhance the reading experience for members. The most obvious change is the use of a large header image and several thumbnail images throughout the newsletter template. The new design also includes an easy one-click button to share interesting articles with colleagues and friends via social media and email. For members who prefer to read newsletter articles on paper, the print button optimizes the article layout for readability. With the new design, readers may click the “Comments to the Editor” button at the bottom of the article to ask questions or send feedback to the editor. As you can see, our new and improved newsletter design has made it easier than ever to engage with information from IMA.

While a lot has changed, there are many aspects of the newsletter that will stay the same. The publication frequency will still be semimonthly. Inside IMA will continue to offer news about IMA leadership, member benefits, news from the industry, volunteer and learning opportunities, and special events. IMA remains committed to delivering high-quality information about programs, products, and services that are important to its members.

We hope that you enjoy this newly enhanced member benefit. Happy reading!