CMA-certified professionals make a difference: That’s the message of this year’s IMA® (Institute of Management Accountants) ad campaign, which depicts heart-warming stories of how accounting and finance professionals who earn their CMA® (Certified Management Accountant) certification can have an impact on their own careers, at their organizations, and for society. For educators, the commercials can be a powerful tool to showcase the value of earning the CMA to students.

In the ads, which began airing in the U.S. in mid-September, different scenarios are depicted to show the valuable contributions CMAs make because of their skills and knowledge. The campaign commercials are running on spot broadcast TV, connected TV, and digital media, and are accessible here:

still from the CMA ad campaign

“In spite of the pandemic, interest in certifications around the world has increased as a differentiator from both a career and organizational perspective. That’s why it’s important to get these messages out now to accounting and finance professionals and students,” said Jeff Thomson, CMA, CSCA, CAE, IMA president and CEO. 

Educators are welcomed to share the commercials with their students and colleagues. In addition, IMA provides information on careers in management accounting, to help students understand the various options beyond public accounting.

To learn more about the CMA, visit