Volume 5 Issue 3
IMA Educational Case Journal
WHEN CONSUMERS REEL FROM THE STICKER SHOCK OF HIGH ENERGY COSTS, smart business managers are looking for creative and profitable ways to insulate themselves from the vagaries of the energy marketplace. This teaching case is about a successful medium-sized ski resort in the Berkshire Mountains of Western Massachusetts, Jiminy Peak Mountain Resort (Jiminy Peak), and its deliberations about a wind turbine installation as a way to add a high degree of stability to its energy costs while helping to fulfill a corporate mission to protect the environment and allow the use of “green marketing” to attract more visitors to its popular ski slopes. This case allows under¬graduate and graduate students to explore the economic, environmental, social, and other factors associated with the decision to invest in green energy sources based on the real-world example of Jiminy Peak wind turbine investment project. The case can be adapted for use in cost/managerial/management accounting undergraduate and graduate classes.
Keywords: capital budgeting, energy costs, environmental factors, green energy investments, and wind turbine
Alliance Healthcare Network: Using a Balanced Scorecard to Motivate Change
ALLIANCE HEALTHCARE NETWORK CONSIDERS the use of the balanced scorecard as a tool to motivate change in organizational culture. This real-life-based company owns and operates a number of hospitals and healthcare networks and is actively acquiring new facilities. This case focuses on motivating physicians of newly acquired facilities to properly use the information technology (IT) system. Students are asked to consider the differences between hospital and manufacturing environments, what motivates healthcare providers, and how performance measures can be used to assist in change. Objectives of the case are 1) to integrate performance measures and strategy into a motivational framework, 2) to foster an understanding of incentives and motivation for different types of individuals, 3) to explore the balanced scorecard as a means to mo¬tivate desired behavior or outcomes, and 4) to expose students to some current issues in healthcare management.
Keywords: balanced scorecard, performance measures, strategic alignment, and healthcare management.
The BBDE Health Center: A Case Study of Business Ethics
RECENT ACCOUNTING SCANDALS HAVE EMPHASIZED THE NEED to consider ethics in a wide variety of account¬ing scenarios. The typical focus in accounting ethics education, however, is on the creation and assurance of the fi¬nancial statements. While this focus is understandable, it ignores the many other ethical dilemmas that accountants face on a daily basis. This case attempts to widen this focus by examining an ethical dilemma faced by a young controller as part of his daily responsibilities. More specifically, the case adapts a real scenario to help students consider the ethical issues behind excessive reimbursements, using company resources to benefit family members, and theft of resources. The case also provides opportunities to talk with students about reporting ethical violations and about the pressures individuals feel to conform to the status quo.
Keywords: ethics, fraud, whistleblowers, and IMA Statement of Ethical Professional Practice.