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Partnerships & Sponsorships

IMA offers strategic partnerships and a range of advertising and promotional opportunities. Build your brand and improve lead generation by featuring your products, services, new technologies, and best practices that help IMA members drive value and growth in their organizations.

When you advertise with IMA, you will reach more than 85,000 accountants and financial professionals. They fall into all organizational levels: CFOs, controllers, directors, managers, analysts, educators, and other practitioners. Many of these members hold a professional certification, either CMA or CPA, or both. Our channels are an exciting and targeted way to engage these audiences.


Partnerships & Advertising

Connect with new customers, generate qualified leads, and gain measurable investment returns with our strategic partnerships. Your goals and initiatives drive each campaign.

IMA strategic partnerships include exclusive platform ownership aligning and leveraging your thought leadership and brand assets while helping to showcase your products and services. We build an integrated and flexible outreach campaign, combining online and traditional tactics that impact and influence your key targets–our members.  Leave your vision to us and we’ll customize the rest. Let’s do business!


Webinars

Become a Presenting Sponsor of our popular live webinars. IMA’s interactive member webinars draw a captive audience of 1,200 registrants and 800-900 attendees on average. Deliver best-practice tips, enhance thought leadership positioning, or increase brand exposure. However you decide, we are here to help you make a strong impression. Choose from a single session or a custom series.


IMA’s Annual Conference & Expo

Meet face-to-face with nearly 1,000 solution-hungry management accounting and finance professionals, C-suite executives, influencers, and decision makers eager for tools and methods to untangle business challenges. Showcase how your products and services can help them develop solutions and add value to their companies. www.imaconference.org


IMA’s Student Leadership Conference

Inspire with education! Attended by more than 500 students and educators in accounting, finance, and information technology, our annual Student Leadership Conference is an excellent vehicle for raising your business profile. Network with speakers, sponsors, and exhibitors. Explore how your brand enhances topics such as industry trends, employment opportunities, CMA certification, ethics, and career management.  www.imaslc.org


Corporate Recognition Event Sponsorship

Reach the C-suite in our invitation-only Corporate Recognition event. Presented in multiple cities several times a year, the networking event honors senior finance leaders who employ best practices in their organizations. Sponsors enjoy prominent brand exposure, may invite select VIPs, and receive attendee follow-up contact information.


Strategic Finance Magazine

Advertise with IMA’s award-winning monthly magazine and reach a global network of accounting and finance senior executives and professionals. With a total qualified paid circulation of more than 50,000 and a consistent rating as the most accessed member benefit, our magazine is perfect for brands that need to deliver an impactful message. See our media kit for details, specifications, and rates.


Strategic Finance Digital

Cast a wide net online by advertising with Strategic Finance Digital. Exclusive advertiser positioning includes banner ads on www.sfmagazine.com and SF Alert emails, sent to 215,000+ global members and subscribers. Explore several SF Alert packages and more in our media kit.


Email Blasts

Directly target your audience with your dedicated thought leadership or promotional content. We maximize outreach with a customized campaign. Your content will appear under the “IMA Partner Program” banner, and you may choose from several distribution options: full global membership, regional segment, or membership type segment.


E-Newsletters

Deliver timely, one-to-one communications with our audience-specific e-newsletters. Need to exclusively reach our 85,000 members? Try IMA Online News. Have a career-specific message for millennials? Use Career Connection. Looking for a student audience? Check out Campus Connection. Seeking credentialed members? Don’t miss CMA Connection. Our diverse cache of e-newsletters will help you make the most targeted calls to action.


The IMA List

Access thousands of engaged professionals by renting The IMA List. This direct marketing tool lets you maintain a top-of-mind presence throughout the year. For more information, counts, or to place an order, contact INFOCUS Marketing at (800) 708-5478, sales@InfocusMarketing.com, or view IMA list details online here.

For more details, request a copy of our Partnership Marketing Opportunities prospectus.
To discuss customized sponsorships, please contact:

Steve Shannon
Director of Partnership Marketing
sshannon@imanet.org
(201) 474-1560