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How CFOs Walk The Tightrope Of Risk In Recovery

Monday, April 14, 2014

The recent economic collapse left many businesses in the middle of a metaphorical tightrope, with risk on one side and reward on the other. Now that the economy is recovering, some CFOs are wondering how far to walk and in what direction. After my first interview with Lon Searle, CPA and CFO of YESCO, a manufacturer of custom electric signs, I reached out to him again to ask how he guided his company through tough economic times, and about his strategy for balancing risk in recuperating markets... Read More
Jeff Thomson - Forbes.com