IoT (Internet of Things) technology poses challenges to platform owners in precisely measuring revenue streams and evaluating performance. This IMA study offers a holistic framework for gauging revenues originating from different user categories and pinpointing business performance drivers within an IoT ecosystem’s infrastructure, platform, and application layers.

Discussion includes:

  • Metrics for assessing user engagement
  • Platform infrastructure
  • Participant engagement

Using real-life case studies of IoT companies, the report aids in identifying opportunities for enhancing user growth, diversifying product offerings, and creating value.

Read The Report

About the Authors

Rong Huang , Lidasan Endowed Chair Professor, School of Management, Fudan University

Lidasan Endowed Chair Professor at the School of Management. Research Field: Performance evaluation, executive compensation, strategic cost analysis, and business valuation

Siqi Zhou
Ph.D student, School of Management, Fudan University
Ruoqi Han
Ph.D student, School of Management, Fudan University
Shuhao Yao , CMA, CSCA
Research Manager, IMA
Yufei Shan , CMA, CSCA, CPA, CFE
Yufei Shan, CMA, CSCA, CPA, CFE, is research and knowledge manager of IMA’s China office in Beijing. She can be reached at +86-10-8553 4679 or yufei.shan@imanet.org.
Qi "Susie" Duong , Ph.D., CMA, CPA, CIA, EA
Qi “Susie” Duong, Ph.D., CMA, CPA, CIA, EA, is senior director of research and thought leadership at IMA and managing editor of the IMA Educational Case Journal (IECJ®). You can reach her at susie.duong@imanet.org.
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