IoT (Internet of Things) technology poses challenges to platform owners in precisely measuring revenue streams and evaluating performance. This IMA study offers a holistic framework for gauging revenues originating from different user categories and pinpointing business performance drivers within an IoT ecosystem’s infrastructure, platform, and application layers.
- Metrics for assessing user engagement
- Platform infrastructure
- Participant engagement
Using real-life case studies of IoT companies, the report aids in identifying opportunities for enhancing user growth, diversifying product offerings, and creating value.