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Campus Connection

Philippines-based Team Earns Top Prize in CMA Video Contest

CMA Video Contest Winner 'I Will Earn It'The video “I Will Earn It,” produced by a team of students from the Philippines, earned the top honor in IMA’s first-ever CMA® (Certified Management Accountant) video contest. The contest, which was developed to complement IMA’s new “You've Got to Earn it” advertising campaign, asked participants to develop a two-minute or less video to showcase their pride in CMA certification and inspire others to recognize the benefits of IMA’s credential.

A task force of IMA young professional members whittled the entries down to the top four which were then posted onto Facebook for final public voting and selection. The winning entry, “I Will Earn It (The Road to Becoming a CMA)” is designed as a video game and features a student eluding various obstacles on his way to earning the CMA. It was produced by team members Patricia Adora G. Alcala, Fernando P. Tiu Jr., Alexis Paul M. Rodriguez, Angelo B. Manzano, and Monique N. Eballa. Their video will be screened during IMA’s Annual Conference & Expo in Denver this June.

For their first-place win, the team earned $2,500 and travel costs for all team members to attend the Annual Conference. All team members will also receive a Wiley CMAexcel CMA Review Course Scholarship, which provides comprehensive online materials for both CMA exam parts.

Other contest finalists were:
Second Place - CMA Rap - Created by team members: Dr. Gregory Kaufinger, Dominic Martin, Zach Whitaker, Nick Smith, and Logan Hauer.
The team receives $1,500 and Wiley CMAexcel Online Intensive Review with CMA Test Bank Scholarship

Third Place - You've Got to Earn It - Created by team members: Dylan Shaffer, Jacob Nikituk, Michael Coutinho, and Christine Barthen.
The team receives $1,000 and Wiley CMAexcel Online Intensive Review with CMA Test Bank Scholarship

Fourth Place - Financial Pros - Created by team members: Chance Harris, Catherine Harris, Haley Harris, and Matt Kornely.
The team receives $500 and Wiley CMAexcel Online Intensive Review with CMA Test Bank Scholarship.

The grand prize winner and all finalist videos can now be viewed on IMA’s official Facebook channel.

Said Jodi Ryan, IMA director of student and academic relations, “We were so impressed with the level of creativity, originality, and enthusiasm displayed by our contest entries. We applaud every team that participated and devoted their time and energy to developing a video that celebrates the CMA. We especially want to acknowledge the work by the top four teams which provided such a wide range of talent demonstrating motivational, inspirational, and entertaining messages about pursuing the CMA.”

For more information on CMA certification, please visit