Resources & Publications

Strategic Finance March 2004

March 2004
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Features

Strategy Maps
By Robert S. Kaplan and David P. Norton
The balanced scorecard has helped companies align their corporate strategy with the few critical processes that are most important to the value proposition. But many don't align their intangible assets, such as people, technology, and culture, with their overall strategy. Strategy maps visually display the alignment of intangible assets with the strategy for value creation.


Using Customer Relationship Management to Increase Profits
By Michael E. Kennedy
Successful companies like Boise Cascade no longer conceptually believe that customer relationship assets are objects owned by the salespeople. They now see them as assets of the enterprise that can be viewed, leveraged, and retained by an organization and are employing the advanced tools and methods of the "new paradigm" to actively manage, cultivate, and leverage these assets, which afford them significant competitive advantages.


Building a Strong Corporate Physique
By Phillip G. Strand
It may seem to some CFOs that the Sarbanes-Oxley legislation is turning them into corporate cops. Rather than being a burden, however, SOX offers companies the opportunity to incorporate financial intelligence throughout the enterprise - and become more competitive in the process.


Breathing New Life into Old Systems 
By Morikuni Haseqawa, Taiki Sakata, Nobuyuki Sambuichi, and Neal Hannon, CMA
A Kyoto, Japan, apparel manufacturer with worldwide operations was challenged with updating its finance and accounting based on an outmoded legacy system. With the help of its technology partner, it chose XBRL-GL, the Journal Taxonomy. The first installation of its kind, the new system enabled the company to mark up financial data from multiple legacy systems and transmit the tagged data to their new Oracle financial system.


Great Graphics 
By Kay Zekany, CMA, and Art Elsass
Financial graphs can be very helpful in presenting corporate data, but the presenter should ensure that the content is useful for making decisions and that the presentation displays the true substance of the data with clarity. Remember, a misleading graphic can undermine your entire presentation.

Columns

PERSPECTIVES
Help IMA lead the profession.


ANNUAL REPORT SUMMARY
Value and opportunity for members.


BEST PRACTICES 
Capability vs. capacity.


CAREERS 
Developing effective performance reviews.


ETHICS
Will Sarbanes-Oxley improve ethics?


TAXES
International trade & title: security & tax concerns - Part 2.

Departments

STREETWISE
Attmore named GASB chair
Do CFOs feel safe?
IMA launches new research program
Enzi tries to redirect FASB on stock options
Books: The value of strategy maps.


TOOLS OF THE TRADE
A new window on scanning plus virus protection and tax help.


TECH FORUM
Spyware! Who put that on my machine?


STRATEGIC FINANCE QUIZ
Successfully answer 70% or more of the questions based on selected articles from this month's issue, and you will earn three CPE credits.


END NOTE
The web through dragonfly eyes.


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