Of all media, advertising is among the most persuasive. Like other well-known brands, IMA is using the same approach to build the recognition of the CMA brand. Following is a collection of CMA magazine ads IMA has designed to raise awareness and generate inquiries about the CMA and its value to one’s career.

Click on thumbnails to see full page ad.

	The first ad of the CMA campaign – launched in June 2007 under the headline “Does Your Boss Know What You Are Worth? Do You?” – encourages accounting and finance professionals to become CMAs. In the first six months following the ad’s release, a dedicated Web site with additional information on the CMA received more than 1,000 hits.
	Because HR professionals drive most of the hiring decisions, another key component of the campaign focuses on building awareness of the CMA certification among HR professionals. These ads ran nationwide in HR trade publications.
	The ads feature headlines such as, “Nobody looks good when the fit is poor,” and “What’s wrong with this picture? Make sure the next finance professional you place fits the job.” The ads then describe the unique qualifications that CMAs offer.
	Additional ad spots are aimed at two important audiences: young professionals and students. The Taking a Risk Campaign, warns students and those early in their careers about being prepared for the future, when in all likelihood they will move from public accounting into industry.
	The ads continue to run in accounting and finance trade publications, including Strategic Finance, Financial Executive, New Accountant, Insight Magazine, The CPA Journal, The Journal of Government Financial Management, La Cuenta, Spectrum, Financial Management, and The Edge Magazine.
	Designed to run exclusively in Strategic Finance magazine, two ads position IMA’s Professional Learning Center as a one-stop portal for CMA self study.
	Under a “Don’t Get Stranded” headline, the ads focus on the tools and resources IMA offers to those studying for the exam, including the CMA Assessment tool, CMA Learning System 2.0, and online intensive review course.

As IMA continues to promote the value of certification, new ads will be added to this gallery.